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Marketing automation, recruitment industry insight, and new-business outreach guidance.

Recruitment Industry
Voyager Infinity + Kulea: Native Marketing Automation for Voyager Agencies - Coming Soon
Kulea and Thrive RMO are building a native Voyager Infinity integration, plus a full data cleansing and enrichment project, for agencies ready to get serious about marketing automation. 3 Jul 2026 Marketing Best Practice
What Are Email Bots, and How Does Kulea's New Super Strict Filter Stop Them?
Kulea has launched Super Strict bot filtering. Here's what email bots actually are, how our existing Strict filter works, and what changes. 29 Jun 2026 Marketing Automation
Behind the kulea.ma Website Rebuild: What Changed and Why
We've rebuilt kulea.ma from the ground up. Here's what's changed, how we built it, and why we did it. 29 Jun 2026 Recruitment Industry
Database Reactivation in a Tighter Talent Market: Turning Dormant Candidates and Clients into 2026 Placements
Why generic database reactivation fails, the compliance risk most agencies overlook, and a proper playbook for turning dormant candidates and clients into placements. 24 Jun 2026 Marketing Best Practice
Why Your Engagement Data Is Lying to You: The Bot-Click Problem in Recruitment Marketing
A meaningful share of the opens and clicks in your recruitment email reporting aren't from candidates or clients at all - how to spot bot-inflated engagement and fix it. 24 Jun 2026 Email Marketing
What Mailgun Logs Really Tell You About Your Email Deliverability
A geeky deep dive into SMTP behaviour across Gmail, Microsoft, Mimecast and more - what Mailgun delivery logs actually reveal. 5 Mar 2026 Marketing Automation
How Clay is Revolutionising Sales Intelligence (And How Staffing and Recruitment Agencies Can Leverage It)
What Clay's signal intelligence platform does, three real use cases for recruitment agencies, and how the Kulea-Clay integration turns signals into automated outreach. 8 Jan 2026 Recruitment Industry
Unlock Your Recruitment Superpowers: The Kulea + Firefish Integration is Here!
How the Kulea + Firefish integration turns your CRM into a dynamic relationship engine - automated, personalised candidate and client nurture, triggered straight from your data. 7 Aug 2025 Email Marketing
Recruitment Email Marketing Benchmarks 2025: Industry Performance Data & Best Practices Guide
Exclusive 2025 recruitment email marketing benchmarks: 31.18% average open rates, region/job-function breakdowns, and genuine engagement data filtered from 66% bot activity. 12 Jun 2025 Email Marketing
Email Expiration Initiative: What's the Carbon Cost of Your Marketing Emails?
Marketing emails carry a real carbon cost, and most of it comes from storage, not sending. 1 May 2025 Marketing Best Practice
The Importance of Data Cleansing
Why data cleansing pays for itself many times over - the real cost of bad contact data, and what good data cleansing actually involves. 29 Apr 2025 Data
Best Practice Guide to Sales and Marketing Data
What good data management actually looks like: clean, fresh, tidy, rich, unified, and legally compliant data - and how to get there. 26 Apr 2025 Business Development
What's the Value of an Out of Office?
Out of office replies aren't just inbox clutter - they're a genuine source of business development intelligence. 13 Apr 2025 Marketing Best Practice
Staggering Email Marketing Campaigns - Why It's So Important
Why sending your whole campaign in one bulk burst hurts deliverability - and how staggering the send improves both inbox placement and sales follow-up. 11 Apr 2025 Integration
Kulea's Quick Guide to Conditional Logic
OR, AND, NOT, ELSE, and nesting - a plain-English guide to the conditional logic behind every marketing automation journey ever built. 31 Mar 2025 Integration
5 Advanced Zapier Tricks You Probably Didn't Know About
Five genuinely useful advanced Zapier features - filters, lookup tables, text splitter, infinite loop avoidance, and paths - explained in plain English. 30 Mar 2025 Marketing Automation
Marketing Automation: Best of Breed vs. All-in-One
The genuine trade-offs between an all-in-one marketing platform and a best-of-breed stack built from specialist tools. 23 Mar 2025 Marketing Automation
4 Things You Need to Consider Before Investing in Marketing Automation
Content, data, insight/action, and integration: the four areas to get right before committing to a marketing automation platform. 18 Mar 2025 Marketing Best Practice
The Ultimate Guide to Email Deliverability
A complete, practical guide to email deliverability: IP and domain reputation, SPF/DKIM/DMARC/BIMI setup, data quality, and email content best practice. 13 Jan 2025 Sales Best Practice
A Beginner's Guide to Sales Enablement
What sales enablement actually means, how it differs from sales engagement and marketing automation, and how to build a strategy that works. 13 Dec 2024 Marketing Best Practice
Why Do My Email Open Rates Suck?
If your email open rates have tanked and stayed low, the fix usually isn't your subject lines - it's IP and domain reputation. Here's how to recover. 7 Nov 2024 Marketing Best Practice
The Evolution of Email Deliverability: From IP to Domain and Sender Reputation
Why email providers shifted from IP-based filtering to domain and sender reputation - and why a technically flawless email can still land in spam. 16 Aug 2024 Email Marketing
PURLs Are Our New Best Friend
Personalised URLs solve direct mail's biggest weakness by carrying personalisation all the way through to the landing page. 12 Aug 2024 Email Marketing
The No Crap Guide to Cold Emailing
Cold email campaigns can work, if you do them properly - audience research, lead scoring, segmentation, relevance, tone, and technical setup. 11 Aug 2024 Marketing Best Practice
3 Free Apps for More Mindful Marketers
Marketing is emotionally demanding work - three free apps that can help build small, sustainable wellbeing habits into a busy schedule. 22 Jul 2024 Marketing Best Practice
Creating a Killer Content Marketing Campaign: Eight-Step Guide
An eight-step framework for launching a content marketing campaign that actually achieves its objective. 16 Jul 2024 Marketing Best Practice
A Quick Guide to the ICO's Cookie Policy Guidelines
What PECR actually requires for cookie consent, how it relates to GDPR, and the exemptions worth knowing about. 9 Jul 2024 Recruitment Industry
Automating Recruitment Fair Follow-Ups: An Effective Recruiter's Guide
A 4-step guide to automating recruitment event follow-ups, so the relationships built at a careers fair don't go cold the day after. 22 May 2024 Marketing Best Practice
10 CTA Mistakes to Avoid
Your call to action is one of the most powerful elements on a page - get it wrong and you risk losing leads who were genuinely interested. 20 May 2024 Business Development
Intelligently Prospecting, Qualifying and Prioritising Sales Leads, at Scale
Why grading accounts by current and potential value - not just gut feel - is the foundation of a quality sales pipeline and an accurate forecast. 16 May 2024 Email Marketing
The Best Data Enrichment Journey I've Ever Been On (Well, Nearly)
A real example of a near-perfect personalised email journey, and the one missing piece that would have made it genuinely great. 13 May 2024 Email Marketing
'How to Punch a Shark in the Face' and Other Awesome Subject Lines
What actually makes a subject line get opened - short copy, genuine personalisation, and a bit of personality. 10 May 2024 Marketing Automation
The Evolution of Marketing Automation
How marketing automation went from an enterprise-only, consultant-dependent platform category to something genuinely accessible for SMEs. 30 Apr 2024 Marketing Best Practice
You Are Surrounded by Sales, People
Zig Ziglar's famous line holds up well, but old sales tricks don't, in a world where customers know exactly what you're doing. 28 Apr 2024 Marketing Best Practice
5 Marketing Automation Myths Unmasked
Most marketing automation misconceptions trace back to expensive, complex first-generation platforms. 28 Apr 2024 Marketing Automation
Automation: When I Love It, When I Hate It
A personal take on what separates genuinely useful automation from the kind that just gets in the way. 23 Apr 2024 Marketing Automation
Marketing Automation Is Your Missing Link Between Sales and Marketing
Sales and marketing both know your customer in different, useful ways - marketing automation is what bridges the gap between them. 18 Apr 2024 Recruitment Industry
Q&A: Gemma Sleight, FMC Global Talent, on Marketing Automation in Recruitment
Gemma Sleight, Marketing Manager at FMC Global Talent, on bringing marketing automation into a 30-year technical recruitment agency. 16 Apr 2024 Marketing Automation
Building a Lead Gen Process Using LinkedIn Lead Gen Forms
How to pull leads out of LinkedIn's native Lead Gen Forms and into your marketing automation platform, the consent-led way. 13 Apr 2024 Marketing Best Practice
Q&A: Tim Jubb of Airsweb on Marketing Automation
Tim Jubb, Digital Marketing Manager at Airsweb, on building personalised nurture journeys for a global B2B SaaS audience using marketing automation. 12 Apr 2024 Marketing Best Practice
Lead Nurture or Nature?
Lead nurturing takes real effort to set up - but research suggests letting nature take its course costs you considerably more. 6 Apr 2024 Marketing Automation
Lead Scoring Model Best Practice
A how-to guide to building a lead scoring model that combines activity and demographic data to genuinely prioritise sales-ready leads. 5 Apr 2024 Marketing Best Practice
10 Lead Generation Tips to Fill Your Sales Funnel
Today's buyer doesn't take kindly to the hard sell, and you've got seconds to earn their attention - 10 practical tips. 5 Apr 2024 Email Marketing
3 Top Tips for Writing Kick-Ass Marketing Emails You've Probably Never Considered
Three less obvious email copywriting tips - rooted in genuine psychological principles - to lift engagement beyond just inserting a first name. 27 Mar 2024 Marketing Automation
Five Reasons Why Your Marketing Automation Sucks!
The five most common reasons marketing automation implementations fail to deliver - and how to avoid each one. 26 Mar 2024 Recruitment Industry
Emerging Recruitment Trends & How Technology Can Help
From AI-assisted interviews to blind hiring and persona-based candidate marketing - the recruitment technology trends every consultant should know. 22 Mar 2024 Marketing Automation
Top 7 Easy Marketing Automations That Will Make Your Life Better
Seven journey types that around 90% of businesses benefit from adopting from day one. 15 Mar 2024 Marketing Best Practice
The Secrets Behind Value-Adding Marketing
The core principle behind every effective marketing automation journey: give something genuinely valuable at every touchpoint. 13 Mar 2024 Marketing Automation
WTF Is Marketing Automation?
A plain-English explanation of what marketing automation actually is, with a worked example of how it works in practice. 6 Mar 2024 Email Marketing
Best Practice for Double Opt-In Emails
What double opt-in actually does, how the two-step process works, and a few practical tips for getting more subscribers through it. 2 Mar 2024 Marketing Best Practice
Google/Yahoo Spam Updates Feb 2024 Interpreted
What Google and Yahoo's February 2024 bulk sender requirements actually mean for B2B marketers: who's affected, what's mandatory, and the rollout timeline. 26 Jan 2024 Lead Gen
What's a Lead Magnet?
A lead magnet is the small piece of value you offer a prospect in exchange for their contact details - here's how to do it well. 31 Dec 2023 Email Marketing
The Crucial Role of Custom Tracking Domains in Email Outreach Success
Why custom tracking domains matter for email outreach: trust, brand visibility, spam filter avoidance, and compliance. 15 Nov 2023 Marketing Automation
Kulea's Persona Pyramid
The difference between personalisation and persona-based segmentation, and how content evolves as a contact moves up the persona pyramid. 30 Sep 2023 Email Marketing
Our 30-Point Best Practice Checklist for Email Outreach
The proprietary 30-point checklist Kulea runs for every BDaaS client, covering audience and data, content, technical setup, deliverability, and service. 18 Sep 2023 Marketing Best Practice
Crafting Effective Sales Outreach: Building an Ideal Customer Profile (ICP) Audience
How to build an Ideal Customer Profile and use it to write sales outreach that actually resonates - a practical, step-by-step guide. 12 Sep 2023 Marketing Best Practice
Kulea's Guide to Landing Pages
The difference between click-through and lead generation landing pages, and the best practice that makes either one actually convert. 1 Sep 2023 Marketing Best Practice
Growth Hacking 101 for Small Businesses
What growth hacking actually means, and how small businesses can apply the mindset to attract, convert, and retain customers without a Silicon Valley budget. 26 Aug 2023 Marketing Best Practice
Is Your Email Marketing Strategy Up to Scratch?
With 84% of email traffic classed as spam, standing out requires real customer data and genuinely relevant content - not just a bigger list. 23 Aug 2023 Marketing Best Practice
Kulea's Paid Search Hierarchy
Which paid marketing channels actually drive the best click-through rates, ranked from our own campaign data. 20 Aug 2023 Marketing Best Practice
Demystifying Email Security Bots and Kulea's Approach to Addressing Them
What email security bots are, how they inflate your open and click rates, and the specific steps Kulea takes to filter bot activity out of your real engagement data. 1 Aug 2023 Marketing Automation
A Beginner's Guide to Lead Scoring
Not all website visitors are leads, and not all leads are equal - a beginner's guide to scoring them so sales time goes to the right people. 17 Jul 2023 Marketing Automation
The Future Is Here: Lead Nurturing as It Should Be
How modern marketing technology lets you nurture leads the way a great salesperson would - by listening, building relationships, and adding value at scale. 16 Jul 2023 Data
The Importance of Analytics and CRM Data
Why combining real CRM contact data with your analytics - rather than relying on anonymised traffic numbers alone - changes what your marketing can actually do. 9 Jul 2023 Marketing Automation
Persona Powered Marketing Automation
Why building customer personas before building your website (or your marketing) leads to far more effective digital tools. 23 Mar 2023 Marketing Best Practice
One-to-One Marketing: A Super-Personalised Highway to Stressville?
True one-to-one marketing sounds exhausting for a small team - here's a more realistic middle ground: one-to-segment. 1 Mar 2023 Marketing Automation
Marketing Automation: Three Things We Hate About You (Which We Made Better)
The three biggest marketing automation frustrations for SMEs - reporting, price, and usability - and how a second-generation platform fixes each. 1 Mar 2023 Email Marketing
The iOS 15 Mail Privacy Update: What It Did to Email Open Rates
A look back at Apple's Mail Privacy Protection rollout and why it permanently changed what email open rates mean - and what to track instead. 28 Jul 2021

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