BlogThe latest and greatest digital marketing news, trends and insights
In this comprehensive guide, we’ll explore our own 30-point checklist encompassing best practices to optimise email deliverability and enhance your outreach efforts.
In the fast-paced world of sales and marketing, one of the most critical elements for success is understanding your target audience. An Ideal Customer Profile (ICP) is a fundamental tool that helps businesses pinpoint their most valuable prospects.
Email security bots, the unsung heroes of email safety, inadvertently disrupt the email marketing landscape. Here’s how we deal with them
A little story about how kindness snowballs
Kulea product updates for February 2022 – fresh from the horses’ mouth
Whilst incontestably more environmentally friendly that sending out direct marketing, marketing emails still come with a carbon cost attached to them, that can range from 4g for a plain text email, all the way up to 50g for an image heavy HTML email. At Kulea, we take...
Kulea are launching our Data Cleansing service this month, where our dedicated team will find and correct corrupt and inaccurate data from your database, as well as shape the way your data is formatted to make sure you get the best results from our marketing...
Data hygiene is absolutely critical to the success of your sales an marketing strategy, but it’s often overlooked. Here we dig deep into data management best practice
Out of office replies are the bane of the email marketers life. You send out a large campaign and a million Out of Office replies (Or OOO's as we like to call them) flood the inbox of whichever email address you've wired up to your email marketing platform. What a...
The ability to define a custom sending schedule for your email campaigns is critical. Why do so many email marketing solutions fail to deliver?