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The latest and greatest digital marketing news, trends and insights

What’s coming up in August?

Custom Filters Custom Filters will allow you to target your campaigns by event activity! (for example, the customers who 'read this' or 'clicked on this') This means it will be even easier to target your marketing emails to the right people! Journey Templates Last...

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EU Data Center Move

We are moving... Up until now, we send our email through our US partners who are covered by EU/US Privacy Framework. However, we are soon to be moving to an EU data centre to improve deliverability speed and further our GDPR compliance. YAY!

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WTF is Marketing Automation?

Marketing automation is an ambiguous and somewhat confusing term that means different things to different people. In essence, it is the technology that can both automate and personalise your marketing communications at scale to suit the needs of modern consumers....

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How do your email results measure up?

Want to know how your email campaign results measure up to your industry standard? Is a 20% open rate good in the automotive industry? What do these glorious stats mean to us? Well ponder no more! There are many lists of average open rates and click rates that are...

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What’s a lead magnet?

God us marketers love a buzzword.  If we can’t obfuscate, acronymise (And no, I don’t think that’s a word either), or abbreviate, we simply won’t give it the time of day, but this one’s worth finding out more about, because lead magnets are actually pretty important....

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