Blog
The latest and greatest digital marketing news, trends and insights
Shared. Our 30 point best practice internal checklist for email outreach
In this comprehensive guide, we’ll explore our own 30-point checklist encompassing best practices to optimise email deliverability and enhance your outreach efforts.
Crafting Effective Sales Outreach: Building an Ideal Customer Profile (ICP) Audience
In the fast-paced world of sales and marketing, one of the most critical elements for success is understanding your target audience. An Ideal Customer Profile (ICP) is a fundamental tool that helps businesses pinpoint their most valuable prospects.
Demystifying Email Security Bots and Kulea’s Approach to Addressing Them
Email security bots, the unsung heroes of email safety, inadvertently disrupt the email marketing landscape. Here’s how we deal with them
This post’s a little different… #StandwithUkraine
A little story about how kindness snowballs
Kulea product updates Feb 2022
Kulea product updates for February 2022 – fresh from the horses’ mouth
Email Expiration Initiative: What’s the carbon cost of your marketing emails?
Whilst incontestably more environmentally friendly that sending out direct marketing, marketing emails still come with a carbon cost attached to them, that can range from 4g for a plain text email, all the way up to 50g for an image heavy HTML email. At Kulea, we take...
The importance of Data Cleansing
Kulea are launching our Data Cleansing service this month, where our dedicated team will find and correct corrupt and inaccurate data from your database, as well as shape the way your data is formatted to make sure you get the best results from our marketing...
Best practice guide to sales and marketing data
Data hygiene is absolutely critical to the success of your sales an marketing strategy, but it’s often overlooked. Here we dig deep into data management best practice
What’s the value of an out of office?
Out of office replies are the bane of the email marketers life. You send out a large campaign and a million Out of Office replies (Or OOO's as we like to call them) flood the inbox of whichever email address you've wired up to your email marketing platform. What a...
Staggering email marketing campaigns – why it’s so important
The ability to define a custom sending schedule for your email campaigns is critical. Why do so many email marketing solutions fail to deliver?