WHEN IT COMES TO KNOWING YOUR CUSTOMER, ANALYTIC’S AND CRM DATA HAS ALWAYS BEEN INVALUABLE FOR BUSINESSES AND THEIR MARKETERS.
But have you noticed that Google’s been slowly but surely reducing the level of analysis available to us, the small businesses of the world? Anyone who’s seen the dreaded (not provided) tag in their Google Analytics reports will bear testimony to this.
THAT’S WHERE WE COME IN. WHERE GOOGLE ANALYTICS STOPS, WE’RE JUST GETTING STARTED.
Kulea comes with a deep integration of your CRM data, combined with real-time analytics reporting. It’s imperative that you, marketing department (team of one) know in real time who your site users are, and what they want. And we don’t mean consolidated and anonymised user data – Oh no no no… we mean real users, with names, email addresses, business info, hair colour… whatever. If it’s in your CRM, then it’s in your analytics!
A good marketer will stop at nothing to gain this highly valuable information so you can talk to your customers about stuff they care about. We’re helping you do this through integrating our persona tools with every facet of Kulea, from our analytics to our content management platforms. Your personas form a particular type of customer or prospect, segmented by the data that matters to you. This puts you in the best position to capture the potential that is otherwise lost through anonymous analytics data.
WHAT DOES THIS MEAN FOR YOU AND YOUR BUSINESS I HEAR YOU SAY?
Optimising your marketing efforts with our automation technology positively sets you apart from your competitors; having an automated persona-lised approach to targeting your prospects converts more users into paying customers or returning customers.
The unparalleled benefits of Kulea are available at a fraction of the cost of our overly complex marketing automation competitors. It’s evident that Google knows the value of providing this information, which is why upgrading to premium analytics will set you back £90,000 annually. So instead of that, why don’t you buy yourself that new Porsche you’ve been eyeing up, and try us on for size at just £99 a month!
