The Platform

Marketing automation that knows your audience before they've scrolled

Create content that writes itself, journeys that branch and loop like a real recruitment process, persona-led personalisation that goes far beyond a name in a merge tag, and a level of insight that tells your team exactly who to call, today.

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Built to be used, not endured

A platform people actually enjoy working in

"The platform itself is user-friendly, well-structured, and reliable."

Tuấn Anh Nguyễn, WTS Energy

"The Kulea platform enables us to send out automated drip campaigns, large scale client and candidate comms, and fully personalised and targeted content, all through a user-friendly and intuitive UI."

Ewan Anderson, Eden Scott

"I love the freedom to create what we like, and the team is very helpful. We would not be able to keep up with demand, but Kulea makes this possible without a second thought."

Codie Davis, KSB Recruitment
Create

Inspire action with content that's built fast, and built to convert

Email, landing pages, and personalised content - built on the same intuitive editor, with an AI head start whenever you want one.

An email editor that writes the first draft for you

Full drag-and-drop control over blocks, banners, and layouts - everything fully responsive by design, built on one of the best email editors available. When you want a head start, launch the built-in AI assistant: it drafts, you refine.

Choose from over 700 ready-made templates spanning dozens of industries, or start completely from scratch.

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700+ ready-made templates

Filterable across dozens of industries, or start from a blank canvas.

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AI email writer, built in

Launch it from inside the editor whenever you want a head start.

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Personalisation, beyond a name

Pull in anything held on a contact's CRM record, with smart fallback text for any gaps.

A few examples, straight out of the editor

One landing page. As many versions as you have personas.

Build a landing page once, then let Kulea's persona logic do the rest. Layout, imagery, copy, even the questions in the form - all of it can flex automatically based on whatever you know about the visitor, not just their industry. Job title, seniority, engagement history, deal stage, anything sitting on their record - your personas, your rules.

One page to build and maintain. As many genuinely different experiences as you need.

Persona-lisation™: personalisation with real teeth

Most platforms call it personalisation when they insert a first name. Kulea's Persona-lisation™ reads whatever you've told it matters - and reshapes the entire experience around it, automatically, the moment someone lands.

Automate

Right message, right time, every time

A visual, drag-and-drop journey builder for genuinely complex paths - branches, waits, loops, and conditions that mirror how a real recruitment process actually moves, not a single straight line.

If / Branch

Split the journey based on exactly what someone just did.

Stagger

Control exactly how fast - and when - sends go out, down to the hour.

Send Alert

Get a consultant or salesperson notified the second real engagement happens.

Lead Score

Apply a score right inside the journey, tied to the exact action taken.

Update CRM

Write back to the CRM as part of the journey, not as a separate step.

Loop

Build genuinely cyclical nurture journeys that revisit earlier steps.

CRM Filter

Apply fresh filter logic mid-journey, on the fly.

Jump

Move someone straight to a different point in the journey, when it makes sense to.

Analyse

Real signals, not noise

Know who's genuinely engaged, filter out who isn't, and understand exactly what happened, whenever you need to look.

Bot filtering, system-wide

Set your bot filtering level once - Super Strict, Strict, Moderate, or None - and every open, click, and engagement metric across the whole platform reflects it. No more campaign stats inflated by security scanners and automated link previews pretending to be real people.

Genuinely clean data means genuinely trustworthy lead scores.

Trend scores: lead scoring with a sense of timing

A cumulative lead score tells you who's engaged over all time. A trend score tells you who's engaged right now - calculated over whatever window actually matches your sales cycle: a day, a week, a month, or a custom range you set yourself. Surface the leads that are hot today, not the ones that were hot six months ago.

Filters that live everywhere, and never go stale

Build a filter once - using contains, equals, and AND/OR/NOT logic to get as specific as you like - and it's instantly available across campaigns, journeys, and your CRM. Filtered lists update dynamically as your data changes, so a filter built today still reflects who actually matches tomorrow, next month, or next year. Target tens, hundreds, thousands, or tens of thousands of contacts, staggered exactly how you choose, sent over a network built for deliverability.

A permanent record, an 18-month memory

Every form completed, every email opened, every page visited - logged permanently against the contact. And because Kulea's tracking cookie holds for 18 months, even someone who goes quiet and comes back nearly two years later gets recognised, scored, and responded to appropriately the moment they return.

Insight that goes where your team already works

Every behavioural signal feeds straight back into your CRM or ATS, so consultants see it inside the system they already live in - not a separate dashboard they have to remember to check.

Secure

Built on trust, layered by design

Data security isn't one feature, it's several, stacked - all built in, not bolted on.

🇪🇺GDPR-ready by design

Privacy statements, consent tracking, and data-subject rights run underneath every feature on this page - not a bolt-on, the foundation everything else sits on.

Self-serve subject access

Every contact can view, edit, export, or delete their own data, automatically.

SSL everywhere

Every account and every data transfer, fully encrypted, by default.

Two-factor authentication

Built in to protect every account from the moment it's set up.

UK-hosted, ISO 27001 infrastructure

Every system, fully hosted and managed within the UK, on ISO 27001-accredited infrastructure.

Unsubscribe & archive

Clean, self-serve unsubscribe and archive options on every send, kept in sync with your CRM or ATS automatically.

System-wide exclusion filters

Block specific contacts from ever receiving anything - a competitor, an invalid email, anyone you choose - enforced everywhere, automatically.

Deliver

It doesn't matter how good the email is if it never lands

Kulea runs on genuinely excellent deliverability infrastructure - the unglamorous, easy-to-overlook layer that decides whether your campaigns actually reach an inbox, or quietly die in a spam folder.

SPF, DKIM & DMARC, set up for you

The three authentication records that mailbox providers actually check before deciding whether to trust you - configured properly on every account, not left for you to figure out.

Your own custom tracking domain

A unique tracking link for your domain, not a shared one - protecting your sender reputation from being dragged down by anyone else's bad behaviour.

Dedicated IPs available

For agencies sending serious volume, a dedicated sending IP isolates your reputation entirely from other senders - available from £49/month.

Convert

Turn attention into action

Every page and every email is built to do more than inform - forms, CTAs, and conversion tools designed to turn a visit into a real response.

Forms that adapt to who's filling them in

Form fields themselves can change based on persona - asking the right question of the right visitor, instead of one generic form for everyone.

CTAs built into every journey step

Drop a call-to-action into any email or landing page and track exactly who clicked, feeding straight into lead scoring and consultant alerts.

Direct mail, the same way

Mail merge straight into a postcard or print piece, each one linking through to its own personalised landing page built inside Kulea.

No exporting. No importing.

If you've got an integration running, you'll basically never touch a spreadsheet

Kulea can import data manually via Excel or API if you need to. But with one of our native CRM or ATS integrations running, the integration does the heavy lifting for you automatically. See how our integrations work →

An award-winning platform, without the award-winning price tag

Recruitment agencies are notoriously tight on budget, and we built Kulea knowing it. Feature for feature, Kulea stands up against the enterprise-grade platforms most agencies have priced themselves out of - typically at around a quarter of the cost.

See pricing →

See it for yourself

Book a demo and we'll walk you through the platform, live - the same journey builder, email editor, and personas you've just read about.

Book a demo