Kulea is the email marketing platform Firefish's own partnerships team points agencies towards. A native, two-way sync between your Firefish data and Kulea's marketing automation platform - no workarounds, no CSV exports, no manual admin.
For our standard Firefish integration, if we can't get your data flowing smoothly into Kulea within 10 business days of receiving everything we need from you, we'll refund your setup fee and first month's subscription. Custom integration work is scoped and timed separately.
Limited integration slots available this quarter - get in touch to book your slot in →
"At Firefish, we're always looking for partners who can genuinely enhance recruiter productivity, and Kulea does exactly that. The integration between our platforms empowers users to run smart, scalable email marketing that's fully aligned with their Firefish data - without adding to their workload. It's a game-changer for any agency looking to nurture candidates and win more clients."
David Connolly, Head of Partnerships, FirefishKulea isn't a third-party bolt-on - Firefish's own partnerships team points agencies towards Kulea when they need real email marketing automation.
Our ETL connector doesn't just pull data from Firefish - it cleanses and enriches your data as it flows through our pipeline, transforming information into a data powerhouse.
Every integration is customised to meet your individual requirements. We can even code custom integrations at low cost - anything is possible.
Eliminating manual importing/exporting reduces the risk of data theft or loss. New contacts are added automatically every night, keeping data secure and up to date.
What used to take hours can now be achieved, literally, whilst you sleep. Focus on what matters while we take care of the integration work.
Client and candidate records sync automatically every night, pulled directly from Firefish's contact and candidate API endpoints.
Unsubscribes flow between Kulea and Firefish automatically, every 2 hours - no list ever falls out of compliance.
From Scale tier upward, marketing engagement events (opens, clicks, downloads) pass back into Firefish automatically, free of charge.
Standard sync covers your contact and candidate endpoints. Premium plugins unlock additional Firefish API endpoints to automate the moments that matter most to your agency - from £110/hour to build (typically a couple of hours), plus £25/month per additional endpoint. Because pricing is based on API endpoints rather than individual automations, you'll often get multiple workflows included in each add-on.
Branded reminder emails sent to candidates the morning of their job interview, wishing them good luck.
⏱ 2 hrs/week, per consultant
Re-engages contractors a week before their contract ends, to check availability for their next role.
⏱ 2 hrs/week, per consultant
Automates terms-of-service approval chasers, removing one of the most repetitive admin tasks for consultants.
⏱ 4 hrs/week, per consultant
A personal email from your agency's CEO the day before a candidate starts, plus a follow-up asking them to rate their experience.
⏱ 10 hrs/week
These are just examples. Every recruitment business is unique - talk to us about a custom workflow for yours.
Candidates and client contacts have very different revenue value - so we calculate them separately.
We start with a 2% re-engagement rate on your dormant contacts, then a 25% conversion rate on those re-engaged contacts - conservative, industry-calibrated assumptions, not best-case numbers.
We then check that figure against your team's actual capacity: total additional placements are capped at 30% above your current annual placement volume. A large dormant database can't produce more extra placements than your consultants can physically work in a year - so we anchor the projection to your current monthly placements figure rather than raw database size alone.
We calculate candidates and client contacts separately, because they have different revenue value: a reactivated candidate is worth one placement fee, while a reactivated client is worth a stream of placements across the year - which is why we ask for your own average placements-per-client figure, rather than assuming an industry number that doesn't really exist.
How KSB Recruitment went from manual exports to a fully automated Firefish + Kulea pipeline.
Read the case study
"Our business has been incredibly pleased since switching to Kulea from Mailchimp. The platform has streamlined so many of our processes and made managing our communications far more efficient."
Jess Lister, Operations Manager, Pratap Partnership
"We have for many years been looking for an ideal marketing campaign tool to integrate with our CRM, automate a number of tasks and produce detailed reporting. Kulea has successfully ticked all these boxes and done so at a reasonable price."
Michael Riser, Operations Director, JMF AssociatesInvestment that pays for itself: the average agency recoups their annual Kulea investment after just 2-3 additional placements.
All plans are annual contracts - choose your payment schedule.
Scale your marketing efforts
£141/mo
billed annually
For small established teams
£172/mo
billed annually
Break free from contact limits
£264/mo
billed annually
Scale infinitely - never pay per contact again
High-volume sending power
£461/mo
billed annually
Advanced team collaboration
£537/mo
billed annually
Maximum business performance
£963/mo
billed annually
For the largest operations
£1,777/mo
billed annually
Starting at the Scale tier, you get unlimited marketing contacts - meaning your database can grow infinitely without any additional per-contact charges. While competitors charge hundreds or thousands extra as your contact list grows, your costs stay predictable.
Mailchimp, Brevo and HubSpot have no Firefish integration. Agencies using those tools must manually export contacts, manage duplicates, and maintain list hygiene themselves - or pay for a third-party connector like Zapier or Cyclr on top of their subscription. Kulea's native Firefish integration is included in every plan, keeping your ATS and marketing database in perfect sync automatically.
Firefish is a leading CRM and ATS platform built specifically for the recruitment and staffing industry, covering candidate pipelines and client relationships. It doesn't include email marketing or automation natively, which is exactly the gap this integration closes.
Typically 5 business days, depending on the complexity of your Firefish data and any custom field requirements.
For our standard Firefish integration, if we can't get your data flowing smoothly into Kulea within 10 business days of receiving everything we need from you, we'll refund your setup fee and first month's subscription. Custom integration work is scoped and timed separately.
Kulea is a marketing automation platform built specifically for staffing and recruitment agencies. It provides drag-and-drop email and landing page builders, automated journeys, lead scoring, data enrichment, and bot-click filtering, designed to work natively with your ATS rather than as a bolt-on general marketing tool.
It eliminates manual data exports, reduces the risk of data errors, and lets you cleanse and enrich your data, automate campaign workflows, and improve overall efficiency - without anyone on your team having to manage CSV files or Excel imports/exports.
Yes. Kulea supports custom domains with SPF and DKIM setup for improved deliverability, included as standard on every plan.
Yes. Kulea follows industry-standard security practices, and the integration itself reduces risk by automating data transfers securely - eliminating the unsafe Excel imports/exports that manual processes rely on.
Kulea's ETL connector cleanses and enriches your data as it flows through the pipeline, so your campaigns are always working from high-quality, actionable information. We can also integrate with third-party tools to verify and enrich contact data before you start sending.
Yes - every integration can be customised to your specific business needs. Custom field mapping and bespoke workflows are available on request.
There's no hard limit on contact count. Your pricing plan determines the volume of emails and data transactions included per month - additional fees may apply if you exceed those limits.
The integration itself is included in your Kulea subscription - there's no separate licence fee for the ATS connection. Additional costs may apply for custom integration work or for exceeding your plan's data transaction limits.
Yes - 5% off for a 2-year commitment, and 10% off for a 3-year commitment.
If you exceed your annual email allowance, you'll be moved to the next tier and a new contract term begins - we'll notify you at 80% of your allocation first. You can also buy ad hoc email bundles at £30 per 1,000 emails beyond your plan, though upgrading is usually more cost-effective. If you exceed your monthly API transaction limit, additional transactions are available at £20 per 1,000, with the same 80% usage alert.
A transaction is logged each time a contact or candidate record is created or updated during the overnight sync. Updating the same record multiple times in a day still only counts as one transaction. Overage applies at £20 per 1,000 transactions beyond your plan limit.
Billing is monthly or annually in advance, depending on your subscription preference. Overage fees are billed monthly in arrears. Payments are taken via direct debit.
You can cancel with 30 days' notice before the end of your commitment term. Annual subscriptions renew automatically unless cancelled within that window.
Yes - Kulea's automation builder lets you create custom workflows triggered by your ATS data, such as new contact entries or status changes.
We strongly recommend a bulk extraction and cleanse of your existing data before you start sending - it gives your deliverability and personalisation a clean foundation from day one. This is priced at £25 per 1,000 records for extraction and £15 per 1,000 records for cleansing.
In-app help desk and email support on every tier, dedicated Slack channels on higher tiers, and free training and ongoing marketing guidance for the lifetime of your contract on our higher usage tiers.