Company

Marketing automation, made accessible

Founded in 2018, Kulea exists to bring enterprise-grade marketing automation within reach of businesses that don't have an enterprise budget - starting with staffing and recruitment.

Our story

Why we built Kulea

Before Kulea, I headed up digital for Sodexo, one of the world's largest companies. Marketing automation fell under my remit, and we built a custom enterprise platform to meet our needs - powerful, but the kind of build only a company with enterprise resources could justify.

At the same time, I watched Mailchimp take off, putting email marketing within reach of businesses that could never have built it themselves. It made me wonder whether the same thing could happen for a more complex technology like marketing automation - and whether the agencies and SMEs locked out of enterprise tooling deserved that same access.

I approached the partners who'd helped build our enterprise platform at Sodexo to explore it properly. Kulea, founded in 2018, is the product of that partnership - and we've been building it for staffing and recruitment agencies ever since.

Andrew Nicholson
Co-founder & CEO, Kulea

The Kulea team celebrating a B2B Marketing Award win
What we stand for

Enterprise capability, without the enterprise price tag or complexity

Built natively, not bolted on

We believe the value of marketing automation lives or dies on the quality of its integration. That's why we build native connectors into Vincere, Firefish, Bullhorn and Microdec Profile ourselves, rather than relying on generic middleware.

Data you can actually trust

Engagement data is only useful if it's real. Our bot-click filtering strips out the automated opens and clicks that inflate other platforms' numbers, so the insight your consultants act on is accurate.

Powerful shouldn't mean complicated

The technology behind marketing automation is inherently complex. Our job is to absorb that complexity so your team gets a platform that's genuinely simple to use, every day.

Dedicated to your success

A platform is only as good as the support behind it. We sit alongside our clients from onboarding onwards, because a feature you never get set up to use isn't a feature at all.

Recognised

Awards & credentials

Emerging Tech Platform of the Year

Awarded to Kulea by B2B Marketing.

B2B Marketer of the Year

Awarded to our founder, Andrew Nicholson, by B2B Marketing.

B2B Email Campaign of the Year

Multiple wins for Andrew Nicholson, awarded by B2B Marketing.

The team

The people behind Kulea

Andrew

Co-founder & CEO

Andrew co-founded Kulea and leads the business day to day, when he's not guest lecturing on digital psychology and behavioural economics at the University of Buckingham.

Constantin

Head of Software Development

With Kulea since day one, Constantin leads the engineering behind every native integration and platform feature we ship.

Esther

Head of Client Success

Esther leads client onboarding and support, and has personally built a number of our integrations - including our proprietary ETL pipelines.

Steve

Operations

Steve keeps the infrastructure that powers Kulea running smoothly, day in, day out.

Aileen

Telesales & Outreach

Aileen leads outreach and telesales, helping new agencies discover what Kulea can do for them.

What clients say about working with Esther

Hannah Messaoud

"Our integrations/automations specialist Esther has been amazing! So helpful and always on hand with any questions we have. The training was 10/10, and she took the time to walk me through setting up our first campaign from start to finish, checking everything was good to go before pushing it out."

Hannah Messaoud, Primis Talent
Jess Lister

"What really stands out is Esther's willingness to jump on a call whenever needed. If something isn't quite making sense over email, she is always happy to talk it through, which makes a huge difference. Excellent customer service, a great product, and a team that genuinely cares about helping their clients succeed. We're very happy we made the switch."

Jess Lister
☆

"Andrew and Esther always go above and beyond to help us with strategy and have helped us get set up for success."

Verified User, via G2

Ready to see what Kulea can do for your agency?

Book your demo today