Let’s face it, to create a lead nurture campaign is going to take time and effort to implement and manage.
Is it even worth it?
Should we just let nature take its course and stick with what we have been doing?
Well, research suggests that this is one area you shouldn’t go organic! According to The Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured leads. Surely that alone is a good enough reason to jump on the nurturing bandwagon?
Not yet convinced?
How about the fact that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost? (Forrester Research)
Sold! So what the bloody hell is lead nurturing?
Lead nurturing is simply the way in which you steer your leads down the sales funnel to that all-important purchase.
Unlike a one-size-fits-all drip campaign, your lead nurture technology listens to the customer and provides a fully personalised route to purchase.
Today’s lead does not become a customer immediately; they expect a personalised approach across many channels.
Their buying decision is based on both their research of their problem, and their research of the solution (that’s you AND your competitors), so you must take time to find out more about your customer’s needs and wants, and show them why your solution solves more of their problems than the rest.
It is crucial to build and maintain these relationships at each stage of the buying process, by providing content that maps to their needs at every step of the journey.
“But how do I create such wonders?” I hear you cry!
Fortunately, our busy Kulea boffins have created an essential lead nurturing guide just for you, which delves deeper into the benefits of lead nurturing and walks you through each step of creating a kick-ass nurturing campaign.