"We've already had leads off the back of our first campaign, even though it's only been live for two days."
Hannah Messaoud, Head of Marketing, Primis TalentHow Primis Talent turned a dormant Bullhorn database into live client conversations - segmented new-business outreach, dormant-client reactivation, and real-time alerts on genuine buying signals.
Company: Primis Talent
Website: primis-talent.com
ATS: Bullhorn
Primis Talent is a specialist staffing and recruitment agency built around long-term client relationships, with a strong focus on the US-based contract market.
Primis Talent had thousands of contacts sitting inside Bullhorn - candidates, client contacts, companies they'd placed into before - but no way to act on that data beyond a manual export and a generic bulk send. Client contacts who'd hired through Primis before, but gone quiet for 6 months or more, were invisible until someone happened to remember them.
By consultant, by sector, and by activity - instead of one list for everyone.
Client contacts who'd hired through Primis before but had gone quiet needed a way back into active conversation.
Visibility into who was actually opening, clicking, and downloading - so consultants could act on genuine interest, not guesswork.
Automatically, rather than relying on manual entry and duplicated admin.
"We've already had leads off the back of our first campaign, even though it's only been live for two days."
Hannah Messaoud, Head of Marketing, Primis TalentBullhorn contact data extracted and segmented by individual consultant, targeting specific US-based contract clients with relevant, consultant-branded messaging - a five-email nurture sequence built to encourage a Calendly booking, not just a reply.
Client alerts triggered the moment a prospect clicked the Calendly link, or downloaded a rate card or case study - giving consultants a genuine, timely reason to pick up the phone.
A second segment built from Bullhorn job and activity history, targeting clients who'd placed through Primis before but had no recorded contact in the last 6 months.
Once re-engaged, this same client base was further segmented by consultant and sector, ready to feed Primis's next campaign.
A fully segmented, multi-touch campaign was live and generating engagement almost immediately after launch.
The very first campaign - targeting US-based contract clients by consultant - produced genuine leads inside the first two days of going live.
The dormant-client re-engagement segment gave Primis a newly refined, consultant-and-sector-segmented audience to build their next campaign from.
A message that comes from "the team" gets ignored. A message that comes from the consultant a client already knows gets opened.
A client who hasn't placed in 6 months is a warm re-engagement opportunity, not a write-off - especially when your ATS already has the job and activity history to prove the relationship existed.
A Calendly click or a rate card download is a buying signal. Real-time alerts mean consultants find out while it's still worth a phone call.
Two-way sync between Kulea and Bullhorn means no one's chasing spreadsheets, and no list ever goes stale.