Eden Scott, a prestigious and well-established Edinburgh-based recruitment firm, turned to Kulea to integrate their Vincere CRM and real-world event activity with email marketing - without compromising data integrity.
Company: Eden Scott HR
Website: edenscott.com
Eden Scott has over 40 recruiters across three offices, supporting more than 15 industries to find the very best people.
Eden Scott, a prestigious and well-established Edinburgh-based recruitment firm, faced significant challenges integrating their Vincere CRM and real-world event activity with email marketing - without compromising data integrity. They turned to Kulea, a trusted platform partner specialising in email marketing automation and CRM integration for the staffing and recruitment industry.
Streamline communication with candidates and clients for enhanced engagement.
Ensure relevant CRM fields pass to Kulea securely for targeting, segmentation, and personalisation - without manual import/export from Vincere.
Data is the lifeblood of any recruitment firm. Any data fed into Kulea needed to be consistently cleansed and enriched, before sending.
"Whilst Vincere is a great recruitment CRM, it lacks the email marketing capabilities required for us to engage with our clients and candidates at a deeper level. The Kulea ETL completely overcomes this hurdle. Every night new clients and contacts are passed across into Kulea securely and efficiently, without us having to lift a finger, and the data is even validated and enriched along the way."
Ewan Anderson, Associate Marketing Director, Eden ScottKulea cleansed and enriched Eden Scott's client data during migration from Vincere to Kulea, ensuring all data was up to date for segmentation, targeting and personalisation.
Custom tracking links and advanced bot identification isolated and protected Eden Scott's domain reputation. False click and open events were identified and removed, improving campaign accuracy.
Multi-Factor Authentication and SSL on all accounts and data transfers, with all EU data stored in London data centres - ensuring full GDPR compliance.
Branded landing pages allowed Eden Scott to collect candidate data directly into Kulea from iPads and phones during student recruitment fairs.
Initially using Zapier, which lacked critical capabilities, Eden Scott migrated to Kulea's ETL for a more robust integration - including the ability to create new candidates in Vincere and trigger events when new contacts were added.
"We're a long time user of Kulea, and I can confidently say the team there really know their stuff. Not only have they built a powerful two-way integration between Kulea and our Vincere account; they even identified issues with our CMS to Vincere integration and advised our web development agency (who built the integration) on how to fix the problem! The Kulea platform enables us to send out automated drip campaigns, large scale client and candidate comms, and fully personalised and targeted content, all through a user-friendly and intuitive UI."
Ewan Anderson, Associate Marketing Director, Eden ScottAdvanced bot identification ensured false click and open events were promptly identified and removed, providing accurate campaign performance metrics.
Branded landing pages enabled direct candidate data capture, streamlining processes during student recruitment fairs and events.
MFA and GDPR compliance, with data stored in London data centres, guaranteed a high level of security and data integrity.
Eden Scott's client data was cleansed and enriched during migration, ensuring up-to-date, rich data for optimal segmentation, targeting, and personalisation.
Communication with candidates and clients became efficient and personalised, resulting in enhanced engagement and responses.
Data integrity was maintained, and enhanced security measures provided peace of mind when handling sensitive candidate and client information.
Eden Scott, one of Scotland's most prominent recruitment firms, entrusted Kulea to extract, transform and cleanse their marketing data - resulting in a significant improvement in communication efficiency, with enhanced security and data integrity throughout. This case study exemplifies the trust and success a large, reputable organisation can achieve through partnering with Kulea.