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Download Your Free Lead Nurturing Guide
Download our ever so useful step by step guide to creating a compelling lead nurturing campaign.
What is Lead Nurturing?
Lead nurturing is simply the way that you steer your leads down the sales funnel to that all-important purchase.
Unlike a one-size-fits-all drip campaign, your lead nurturing technology listens to the customer and provides a more personalised route to purchase.
Today’s lead does not become a customer immediately; they expect a personalised approach across multiple channels.
Why does my business need lead nurturing?
- Increase the want to buy
- Increase the opportunity to sell
- Reduce time to buy
- Increase customer loyalty
- Promote brand advocacy
What our clients are saying
Kulea is so easy to use. I can walk into a meeting with a business department, float a campaign idea to them, and within an hour of the meeting ending I’m sending working test campaigns to directors’ inboxes.Alastair Byers
Kulea and Co have lived up to expectations and made what would otherwise be a very daunting process into one that is almost enjoyable!Elliot Hoyle
The email creator is so easy to use. You can create fantastic looking campaigns and simple but powerful automation journeys with just a few clicks.Melanie Parker,
DOWNLOAD YOUR FREE LEAD NURTURING GUIDE
From the Blog
Your sales and marketing team are the two most important drivers to increased revenue. If one isn’t working effectively, the other one will suffer. But how often do your sales and marketing team meet up and ‘chew the company fat’, so to speak? If they’ve got a good...
We know what you're thinking, you've already read our recruitment marketing automation Q&A session with the ever awesome Zinzan over at DMJ Recruitment, right? But the thing is, we work with a lot of recruiters, and every single one of them uses Kulea in a different...
For those of you that have paid a small fortune to use Salesforce’s own marketing automation platform, Pardot, watching our easy Kulea integration may come as a painful experience. Not only do we set it up in less than ten minutes, we also put in place an automated email and webpage personalisation experience off the back of it.