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Marketing automation for the recruitment industry

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Recruiters are experts at forging one to one relationships with their clients and candidates, but one to one relationships are impossible to maintain at scale.  That’s why smart recruiters have turned to Kulea to personalise and automate every step of their candidate attraction process.

Kulea’s powerful, flexible, yet surprisingly easy to use marketing automation capabilities have enabled our recruitment clients to halve their candidate placement cycles and triple their placement rates.

Kulea is trusted by recruiters like you.

"Me and my team are able to put together complex automations ourselves and with the hook up with Zapier this enables us to fully control our workflows. Kulea is adding huge value to our day to day existence."

Gemma S, Digital Marketing Manager  FMC Talent

A conversion rate of 31% on the landing page for our lead magnet led to 37 new leads (and basically everyone clicked through from the email to the landing page then downloaded). From the downloads, we identified a guy through behaviour tracking (constantly kept visiting a job ad I had assigned a lead score to). From there, we called him and he is now interviewing at two separate jobs we are running, that when successful will be a £50,000 fee!!

Zinzan Clements, Marketing Manager  DMJ Recruitment

“As a total newbie to the world of Marketing, I am very much the ‘Nan’ in Kulea’s tag line.

Kulea and Co have lived up to expectations and made what would otherwise be a very daunting process into one that is almost enjoyable!

I cannot rate the quality of their service high enough, from putting to rest my constant questions and queries, to showing me the vast potential of marketing automation. And with numbers like nearly 40% open rate from our first campaign, it’s hard not be impressed with what Kulea can do for a company’s marketing function.”

Elliot Hoyle, Business support  Laurence Simons Legal Recruitment

Of course, increasing efficiencies, cutting down on manual processes and automating communications can only be a good thing, but Kulea goes way beyond standard CRM automations, allowing recruiters to:



… when candidates engage with digital assets such as job postings, email clicks, or landing page views and automate personal responses


… your consultants in real time about where, when and how candidates are at their most engaged




… follow up journeys to bring lost candidates back into the fold



When recruiters started using Kulea, great things were bound to happen, and our recruitment clients have even started selling our automation tools back into their retained client base, improving their service offer and generating significant new revenues in the process.

Keen to know more?

Complete the form and one of our recruitment customer experience managers will get in touch.

Download our case study here


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Whats your problem?

Your business is unique, but the challenges you face aren't.

In today's tough economic climate, saving time and money, generating more sales, and keeping your customers happy are challenges that face us all.

Marketing automation helps you meet those challenges head on, so what's holding you back?