Recruitment Marketing Automation

Place More Candidates. Win More Clients.

Kulea connects natively to Vincere, Firefish, Bullhorn, and most other recruitment CRMs - so whatever system your consultants already use, we turn it into a nurture and reactivation engine. No manual exports. No CSV uploads. No middleware.

Book a demo Check your ROI
What your agency actually gets

Your database is already full of revenue. It's just sitting dormant.

Place more candidates

Dormant candidates - the ones who interviewed two years ago and went quiet - are already in your ATS. Automated re-engagement journeys bring them back into active conversation without a consultant lifting a finger.

Win more clients

Client contacts who placed with you once and went silent aren't lost - they're dormant. Kulea's automated BD nurture turns a stale client list into a live conversation pipeline, scored by genuine engagement.

Save consultant time

No manual exports. No spreadsheet maintenance. No re-importing contacts just to keep lists current. Your ATS and Kulea stay in sync automatically every night - so consultants spend their time on conversations, not admin.

Harry Oakley-Jones

"Kulea has helped our clients find practical integration solutions that bring marketing automation into legacy technology environments, giving them the tools to compete more effectively with other recruitment agencies using the latest recruitment CRMs. What really sets Kulea apart is their dedication to creating bespoke solutions for our clients and ensuring those solutions are deployed successfully from the start of the contract, and long into the future."

Harry Oakley-Jones, Head of Marketing Innovation, Thrive Recruitment Marketing
Whichever CRM you're on

Built for the CRM your consultants already use

Four native integrations, built and maintained in-house. No Zapier. No Cyclr. No middleware fees on top of your subscription.

V

Vincere

The only email marketing platform with a fully automated sync to Vincere. Talent Pool and Distribution List integration, custom automation plugins, and guaranteed setup within 10 business days.

Explore the Vincere integration
F

Firefish

The only marketing automation platform Firefish's own partnerships team recommends. Native sync, no workarounds, no CSV exports - and the engagement data flows back into Firefish automatically.

Explore the Firefish integration
B

Bullhorn

Native Bullhorn sync with real-time bot filtering - so your engagement data reflects genuine human behaviour, not automated security scanners inflating your open rates.

Explore the Bullhorn integration
M

Microdec Profile

A genuine integration for agencies still running Profile. If you're evaluating a CRM move, we can help you plan the transition without losing your marketing continuity.

Explore the Microdec Profile integration

Not on any of these? Most recruitment CRMs have an API - and if yours does, there's a very good chance we can connect to it. We'll tell you honestly rather than promise something we can't deliver. Tell us what you're running →

Calculate your ROI

How much revenue is sitting dormant in your database?

We calculate candidates and client contacts separately - because a reactivated client is worth a stream of placements, not just one.

In your ATS database
In your ATS database
Typically 50-70%
How many times a client places with you per year
Why these projections are realistic

We start with a 2% re-engagement rate on your dormant contacts, then a 25% conversion rate on those re-engaged contacts - conservative, industry-calibrated assumptions, not best-case numbers.

We then check that figure against your team's actual capacity: total additional placements are capped at 30% above your current annual placement volume. A database of 50,000 dormant candidates can't produce more extra placements than your consultants can physically work in a year - so we anchor the projection to your current monthly placements figure rather than raw database size alone.

We calculate candidates and client contacts separately, because they have different revenue value: a reactivated candidate is worth one placement fee, while a reactivated client is worth a stream of placements across the year - which is why we ask for your own average placements-per-client figure, rather than assuming an industry number that doesn't really exist.

Proof, across the platforms

Three agencies. Three CRMs. The same outcome.

The integration is different for each platform. The result for the agency is the same: more placements, more client conversations, less manual work.

Eden Scott
Vincere
Ewan Anderson

"Every night new clients and contacts are passed across into Kulea securely and efficiently, without us having to lift a finger, and the data is even validated and enriched along the way."

Ewan Anderson, Associate Marketing Director, Eden Scott
Read the Eden Scott case study →
KSB Recruitment Firefish

+103%

click-through rate

+28%

placements

20 hrs

saved per month

Nicola Flowers

"It has made our process way easier; before, I had to manually download 20k+ contacts monthly to make sure they were up to date and receiving our emails."

Nicola Flowers, KSB Recruitment
Read the KSB case study →
Primis Talent Bullhorn
Hannah Messaoud

"We've already had leads off the back of our first campaign, even though it's only been live for two days."

Hannah Messaoud, Head of Marketing, Primis Talent
Read the Primis Talent case study →
Official Partner of The Recruitment Network Official Partner of
The Recruitment Network
FAQs

Recruitment marketing automation: common questions

Kulea has native integrations with Vincere, Firefish, Bullhorn, and Microdec Profile. For agencies on other platforms, we connect via API - tell us what you're running and we'll tell you honestly what's possible.

It means no manual CSV exports, no middleware tools like Zapier or Cyclr, and no stale data. Your candidate and client contact records sync automatically every night, directly from your ATS into Kulea, with unsubscribes flowing back automatically every two hours.

For our four native integrations, typically 1-2 business days from receiving your setup information. For custom API integrations, we scope the timeline before you commit - we don't promise what we can't deliver.

Most recruitment agencies have between 50-70% of their database sitting dormant - candidates who interviewed years ago, client contacts who placed once and went quiet. Database reactivation is the process of re-engaging those contacts with relevant, automated outreach, turning a depreciating asset back into a live pipeline.

Yes - Kulea handles both. Candidate-side: automated nurture journeys, reactivation campaigns, interview confirmations, and placement follow-ups. Client-side: new business development outreach, dormant client reactivation, and engagement scoring so your consultants know who to call first.

Most recruitment CRMs have an API, and if yours does, there's a very good chance we can connect to it. We'll tell you honestly rather than promise something we can't deliver. Book a call and bring your ATS - that's the most useful thing you can do.

No. Kulea is built for recruitment agencies where marketing is often one person's job alongside other responsibilities, or handled by a consultant who isn't a marketing specialist. The platform is designed to be intuitive and easy to adopt - automation does the heavy lifting once journeys are set up.

Plans start from £141/month on annual billing. The integration itself is included in every plan - there's no separate licence fee for the ATS connection. Visit our pricing page for the full breakdown, or book a call and we'll match the right tier to your database size.

Ready to find out what's possible with your ATS?

Tell us which CRM you're on and how big your database is. We'll show you exactly what Kulea does with it.

Book a demo