What is Microdec?
Microdec is a staffing and recruitment CRM bought by Access Group in 2018. Whilst still supported, Microdec is no longer being developed. Microdec has no native email marketing or automation capabilities, and users that require these capabilities should therefore consider our native Kulea integration.
Here’s how the integration works:
Client and candidate updates that take place in Microdec are automatically updated overnight into Kulea, triggering automated email nurturing sequences the following day (or week, month, year…) based on tags and fields held in Microdec
Your emails, landing pages and web content is dynamically persona-lised to fit your contact’s persona profile based on data you’ve added in to Microdec, ensuring they receive relevant, tailored communications
- Use tags and CRM data held in Microdec to build custom filters in Kulea that can be used across all your email marketing campaigns
Any unsubscribers get passed back to Microdec and flagged to prevent accidental following up
Client and candidate behaviours, such as email clicks, downloads, and webpage visits are captured and scored by Kulea, and passed back to Microdec for your consultants to follow up
How to get started?
Kulea is an access group preferred partner. To get started, reach out to your Access account manager or firstname.lastname@example.org for support.
Need support for your Kulea Integration?
👉 Reach out to a member of Kulea’s support staff HERE.