What are personas?
Customer personas are an industry-recognised marketing technique for better understanding your customers.
A persona is a composite of your most valuable customer’s traits – think stereotypes for business. These stereotypes help you to understand what your customers feel and act like on a day to day basis; what their goals and anxieties are, where their pain points lie, what gets them out of bed in the morning…
Personalized emails deliver 6x higher transaction rates and personalised web experiences drive 20% more sales
Fleshing out your personas with a name, a photo, a job, even a personality, helps to ensure that when you craft your marketing materials, they’re geared towards a real customer, rather than an abstract concept.
Persona-lise®
Persona-lise® your web, email and landing page content to reflect your customer’s interests, increasing converstion rates by 20%
Automate
Kulea automatically Persona-lises® your email content, delivering segemented content to your subscriber’s inbox.
Integrate
Seemlessly integrated into your CMS – create Persona-lised® content and reports with the click of a button.
Persona-powered marketing
We’ve baked persona powers into the very core of our marketing automation, allowing you to persona-lise® your emails, landing pages, forms, even your analytics reports, ensuring that the right message is seen by the right customer, at the right time.
Don’t worry about sending out multiple list based email marketing campaigns – we analyse your customer data and dynamically populate your emails with persona-lised® content that appeals to each individual customer.
In fact, we’ll even show your customers persona-lised® content on your web pages, so that Sally from sales gets a completely different website experience to Mark from marketing, resulting in up to 3x the conversion rates of generic, one size fits all web content.
Every subscription includes
Persona-lised® email blocks
One email template, one campaign, unlimited potential.
Save yourself hours by sending out a single persona-lised® campaign, rather than ten campaigns to ten different lists!
Kulea dynamically updates email content blocks and configurations based on the recipients persona designation, so that each contact only receives content relevent to them, rather than one size fits all comms.
Persona-lised® web and landing page content
Persona-lisation® doesn’t just stop at email.
Link your emails to Persona-lised® landing pages that adapt their content to best suit your viewer’s needs, creating consistent, relevent client experiences
Adaptive, progressive form fields
Hide or reveal input fields based on who’s viewing your forms to generate richer engagement with higher converting calls to action.
Persona prioritisation
Drag and drop personas to prioritise your communication preferences dependent on your campaign objectives without having to touch your content
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Marketing Guides, Insights and Tips
From our blog..
Crafting Effective Sales Outreach: Building an Ideal Customer Profile (ICP) Audience
In the fast-paced world of sales and marketing, one of the most critical elements for success is understanding your target audience. An Ideal Customer Profile (ICP) is a fundamental tool that helps businesses pinpoint their most valuable prospects.
Demystifying Email Security Bots and Kulea’s Approach to Addressing Them
Email security bots, the unsung heroes of email safety, inadvertently disrupt the email marketing landscape. Here’s how we deal with them
The importance of Data Cleansing
Kulea are launching our Data Cleansing service this month, where our dedicated team will find and correct corrupt and inaccurate data from your database, as well as shape the way your data is formatted to make sure you get the best results from our marketing...