Marketing automation for SMEs

Not a fully paid up member of the marketing illuminati?

Worry not. Even our marketing virgins have gotten jiggy with Kulea faster than you can say “inappropriate metaphor”, realizing the benefits of personalising and automating their marketing communications so that they can spend less time marketing, and more time building their businesses.

We’ve built Kulea from the ground up for small and medium businesses.  Frankly, we got annoyed with enterprise level companies with endless resources and deep pockets getting all the unfair advantages that marketing automation brings, and decided to build an SME solution that was both affordable and user friendly.  And Kulea was born.

Now, marketing automation isn’t a silver bullet, and Kulea isn’t for everyone, so before you sign up for a demo and a chat, we’d recommend asking yourself a few questions:

• Do I have content that adds value to my client and prospect’s lives? 
  If you’re planning on spamming your leads into submission with spray and pray email marketing, then we’ll politely suggest Kulea’s probably not for you.  If you’re in favour of building long lasting relationships though listening to your customers and prospects, and delivering value based marketing communications, then we should talk.

• Do I have someone in sales or marketing that’s going to take responsibility for marketing automation?
  You’d be surprised at how many business owners we speak desperately want marketing automation, but don’t have anyone onboard to actually run it.  We’ll be honest.  Marketing automation is a commitment.  Whether that’s a commitment of time, or a financial commitment (we offer content creation and solution engineering services on top of our technology, but these come at an extra cost), there’s investment on your part.  Marketing Automation ALWAYS works best if there’s someone in sales and marketing running to run the show.

• Am I in this for the long run?
  If you’re looking to marketing automation to ping out a few short term email campaigns, you’re probably better off sticking with Mailchimp. If however, you’re looking to develop long term client relationships based around personalising and automating every digital touch point you have with you customers, to build sustainable, long term relationships, then we’re definitely onto something.

Read this far and we’ve still not put you off?

Great, let’s book some time in the diary to talk about how Kulea can get you…

Digital marketing insights and resources especially tailored for SMEs

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