Anyone that’s ever organised or attended a live event (most of us, right?) knows that there are 3 crucial steps required to generate leads…
- The planning.
- The budgeting.
- The invitations.
- The early starts.
- The introductions.
- The meetings.
- The conversations.
- The countless cups of coffee and breath mints.
- The awesome demos.
- The business cards collected, with illegible scribbles.
- The lanyards scanned, of any passer-by.
- The unanswered calls.
- The forgotten emails.
- The 3 day delay before your marketing department is able to acquire and cleanse the lead list
- The days it takes to get the data into the CRM.
- The deterioration of prospect engagement and enthusiasm.
Looks of interest? Drop me a line on firstname.lastname@example.org or 01908 088 914
P.s. Live event marketing automation is just one example of how you can use Kulea’s marketing automation capabilities to increase your marketing effectiveness. Check out how you can use Kulea for automated sales prospecting here for another example.