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How Kulea Solves Problems

 

Problem - Budget Constraints

You know marketing automation works, but why is it that the tools cost so damn much?

 

There’s never enough money to go around, and in order to get the budget you need to drive new sales, you need to be able to show return on investment, which you can’t do, until you’ve brought the tools that are going to make you more money!

It’s a vicious circle.

But don’t worry – we’ve been there and feel your frustration – that’s why we’ve introduced a 7 day free trial of our start up so you can try us on for size, and see those new sales flooding in before you decide to commit.

No training fees. No 12 month contracts. No ‘Kickstarter’ packages that you have to shell out for up front – we know times are tough, and we have no intention of making them tougher.

In fact, we’re so confident you’ll love us that all we ask from you is a 1 month rolling contract, so you can say au revoir whenever the mood takes you. But with tools this good, why would you?

Problem - Lack of skilled employees

 
Here’s the thing – the fact that your staff don’t know how to use marketing automation technology isn’t a poor reflection on them, it’s a poor reflection on marketing automation technology.

Seriously – what’s going on? It’s like the software’s been built by developers with PhD’s in advanced cybernetic engineering, who’ve never had to use it.

Well, we say enough is enough – Kulea.ma is designed by marketers for marketers, and you don’t need a specialist team of highly trained digital gurus to be able to use it. In fact, if you can use MailChimp, then you can use Kulea, and if you can’t, then we have a treasure-trove of advice, guides, video tutorials and helpful hints on our knowledge base to help you find your way.

So, whether you’ve a PhD in advanced cybernetic engineering (probably not), a marketer trying to better understand your customers, or simply a small busines owner trying to make the world a better place, Kulea’s the tool for you.

It’s a vicious circle.

But don’t worry – we’ve been there and feel your frustration – that’s why we’ve introduced a 7 day free trial of our start up so you can try us on for size, and see those new sales flooding in before you decide to commit.

No training fees. No 12 month contracts. No ‘Kickstarter’ packages that you have to shell out for up front – we know times are tough, and we have no intention of making them tougher.

In fact, we’re so confident you’ll love us that all we ask from you is a 1 month rolling contract, so you can say au revoir whenever the mood takes you. But with tools this good, why would you?

Problem - Poor Contact Database Quality

 
Names and email addresses scribbled down in biro on the back of beer mats, business cards lying long forgotten in sales team’s pockets, or worse, within impenetrable little black books. And let’s not forget the wealth of customer data stored on Excel spreadsheets scattered far and wide across the business.  Sound familiar?

Poor quality, or “hidden” data is the bane of company’s lives.  It stifles sales, and creates blindness to your customers needs.  Fortunately for you, not only does Kulea have a “Saleforce light” style CRM built in, where you can upload all your current customer data, but we also supplement your current CRM data with behavioural insight, even going as far as to build your sales lists for you, through the use of our custom forms and landing pages.

So, even if you’re starting from scratch, you’ll have a quality database of scored and sales ready leads in no time.

So what are you waiting for?

Problem - Lack of Content

 
Alas, we can’t claim that Kulea.ma writes all your website and email content for you – we’re good, but we’re not that good. But what we can do is make your content work harder, for longer, and with better results.

So, how does that work?

Do you remember the last time you sent out an email marketing campaign? Chances are you wrote an intro, then did a bit of sales pitch about this product, or that service, maybe involving a promotion you’re running (or if you’re creative, maybe a small competition?), before signing off and wishing your customers a nice day.

Yup – we read the same manual.

The problem is, 97% of your customers aren’t interested in your product, your promotion, or even the chance to win a new iPad*.

We know. That sucks right? Your products are awesome. What on earth were they thinking?

Well, what they’re actually thinking about is their stressful day job, the fact that their cat’s sick, what they’re going to have for dinner, and the kids birthday party they’re planning for the weekend. Oh, and Game of Thrones. Let’s not forget Game of Thrones.

And guess what? That 4 minute time slot last week when they actually were thinking about your product – well, you missed it. Bad luck.

But this is where Kulea comes in. You see, we don’t communicate with your customers on your terms, we communicate with them on their terms.

That powerfully persuasive product email you wrote? We send it out to your customer twenty minutes after they’ve been looking at your product online, or five minutes after they’ve downloaded your price list!

That industry specific promotion you’re running? We make sure it’s only seen by visitors to your homepage that work in that industry, and no one else.

We make all your communication timely, relevant, and successful, with our fully automated marketing automation journeys, you never waste a sales opportunity again!

*Don’t take it from us, that’s based on MailChimp’s average click through rate!

Problem - Complexity of Marketing Automation Solution

 
Like an Ikea self assembly furniture manual from the 80’s, marketing automation software has a tendency to produce more problems than it solves. We get it – marketing automation technology is inherently complex, but using it doesn’t need to be!

We’ve sat around enough marketing automation round tables in our time to know that we’re not alone in our frustration with marketing automation providers. Unfortunately, solutions have evolved over time, often involving the purchase of third party software, and as a result, tools lack consistency, continuity and clarity for their users.

To ensure we didn’t make the same mistakes, we built Kulea from the ground up, with a remit to keep it “so simple our Nan could use it”. We even have an office Nan that we test our software out on! Thanks to Nan, Kulea is simple, intuitive, and dare we say, even fun?

You don’t need a team of digital gurus to get Kulea up and running – in fact, if you can install Google Analytics, you can install Kulea, and within 24 hours of sending out your first campaign you’ll see those hot leads trickling in. But don’t take our word for it, sign up to a free trial below and see for yourself.

 

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