Spray and pray is so last century. Respond to customers one to one, on mass, by listening in to their online body language
Dynamically personalise and Persona-lise® your email subject lines and content for each recipient
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Build beautiful HTML templates quickly and easily with our drag and drop email builder
Email is the B2B marketer’s bread and butter, and whilst we know the kids are down with Snapchat, it’s a fact of life that email still packs one hell of a punch when it comes to acquiring, converting and retaining new customers.
In fact, 34% of businesses believe that email is their most effective marketing tactic, second only to word of mouth, and email marketing these days is pretty much ubiquitous for SMEs looking to get the most bang for their buck (one American study found that every $1 invested in email generates a return of $44.25!)
So, what makes Kulea email a cut above the average?
By combining our email capabilities our web tracking and CMS, we’re able to provide a 360-degree view of your customers. All email marketing tools can tell you when a contact clicks a link in your email (well, the half decent ones can, anyway). But can they alert your sales teams the exact moment your customer returns to your site, tell you which pages and products they looked at, and send out timely, relevant email communications to your customer based on their online browsing habits?
We didn’t think so.
Our emails integrate seamlessly with our powerful persona-lisation® tools, ensuring that every message received by your prospect is personalised to their interests, resulting in up to 3x the conversion rates of traditional email.
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Email Marketing Guides, Insights and Tips
From our blog..
Lead generation is the process of attracting strangers and converting them into leads to fill your sales funnel. It is well documented that the buyer of today does not take kindly to the hard sell of yesteryear; they want you to earn their attention. They don’t give...
Rather than running wild and spamming the crap out of your (soon to be ex) customers, let’s work together to get your email marketing right from the outset and secure that customer love-fest you know you crave. Here are three top tips that you may have never even considered….
Double opt-in means that when someone new fills out one of your forms you require that they validate their email address via a double opt-in email. This is to confirm that the subscriber is who they say they are, in order to prevent fraudulent form filling by robots,...