Spray and pray is so last century. Respond to customers one to one, on mass, by listening in to their online body language
Dynamically personalise and Persona-lise® your email subject lines and content for each recipient
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Email is the B2B marketer’s bread and butter, and whilst we know the kids are down with Snapchat, it’s a fact of life that email still packs one hell of a punch when it comes to acquiring, converting and retaining new customers.
In fact, 34% of businesses believe that email is their most effective marketing tactic, second only to word of mouth, and email marketing these days is pretty much ubiquitous for SMEs looking to get the most bang for their buck (one American study found that every $1 invested in email generates a return of $44.25!)
So, what makes Kulea email a cut above the average?
By combining our email capabilities our web tracking and CMS, we’re able to provide a 360-degree view of your customers. All email marketing tools can tell you when a contact clicks a link in your email (well, the half decent ones can, anyway). But can they alert your sales teams the exact moment your customer returns to your site, tell you which pages and products they looked at, and send out timely, relevant email communications to your customer based on their online browsing habits?
We didn’t think so.
Our emails integrate seamlessly with our powerful persona-lisation® tools, ensuring that every message received by your prospect is personalised to their interests, resulting in up to 3x the conversion rates of traditional email.
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Email Marketing Guides, Insights and Tips
From our blog..
I’m sure our heading got just a teeny bit more of your attention that the mundane ‘buy my stuff’ ‘here's another newsletter’ subject lines you're used to scrolling past? So, with that in mind, here are our top 5 tips to creating catchy subject lines for your next...
Hi, Andy Wright, Commercial Manager at Kulea.ma here. Firstly, caveat. I am not the most technical person you’ll meet here at Kulea.ma. I built the demonstration above in the morning, and recorded over lunch. Having spoken to a lot of prospects in recent weeks and...
For those of you that have paid a small fortune to use Salesforce’s own marketing automation platform, Pardot, watching our easy Kulea integration may come as a painful experience. Not only do we set it up in less than ten minutes, we also put in place an automated email and webpage personalisation experience off the back of it.