by Esther Jackson | Jan 16, 2020 | Marketing best practice, Other stuff
As the wheels of this new decade begin turning, we thought it would be fun (and educational) to look back at our top 10 articles of all time (based on page visits) Martech continues to grow at a rapid pace, however the core fundamentals of good, effective marketing... 
by Esther Jackson | Sep 24, 2019 | Marketing best practice
We’ve recently been helping out our friends at WSRS with their upcoming event ‘How to Handle Mental Health in the Workplace’, and it got us to thinking about how we could help our own employees and our wonderful readers. WRSR told us that it is now estimated that 1 in... 
by kuleama | Sep 4, 2019 | Email marketing, Marketing best practice
***Updated September 2021*** So, you’re ready to engage at a deeper level with your clients, customers and prospects. Great stuff. But where do you start? Don’t worry, we’ve launched thousands of campaigns here at Kulea HQ and the successful ones always have the same... 
by Esther Jackson | Aug 15, 2019 | Marketing best practice
Is it me or has technology taken a word once filled with the promise of joy, delight and choc-chip packed goodness, and made it confusing and un-appetising? Technological cookies are simple yet powerful little things if used correctly, however the legislation around... 
by Esther Jackson | Mar 14, 2019 | Marketing best practice
According to Google dictionary, a call to action is: noun an exhortation or stimulus to do something in order to achieve an aim or deal with a problem. “he ended his speech with a call to action” MARKETING (in advertising material) a piece of content... 
by Esther Jackson | Feb 27, 2019 | Marketing best practice, Other stuff
I drive a (let’s be kind and call it vintage) car with a USB file full of music. When the radio is not to my taste, I switch over to this vast library stored in my machine. I have recently found myself annoyed at the ‘USB Mode’ not selecting music that I like...