by Andrew Nicholson | Sep 12, 2023 | Business Development, Marketing best practice, Sales best practice
In the fast-paced world of sales and marketing, one of the most critical elements for success is understanding your target audience. An Ideal Customer Profile (ICP) is a fundamental tool that helps businesses pinpoint their most valuable prospects.
by Andrew Nicholson | Aug 1, 2023 | Analytics, Email marketing, Marketing best practice, Tech and software
Email security bots, the unsung heroes of email safety, inadvertently disrupt the email marketing landscape. Here’s how we deal with them
by Esther Jackson | Feb 4, 2022 | data, Marketing automation, Marketing best practice, Sales best practice
Kulea are launching our Data Cleansing service this month, where our dedicated team will find and correct corrupt and inaccurate data from your database, as well as shape the way your data is formatted to make sure you get the best results from our marketing... 
by kuleama | Dec 10, 2021 | Email marketing, Marketing best practice, Sales best practice
The ability to define a custom sending schedule for your email campaigns is critical. Why do so many email marketing solutions fail to deliver?
by kuleama | Oct 13, 2021 | Integration, Marketing automation, Marketing best practice, Other stuff
It’s a question we’re asked at least once a day by prospective marketing automation customers. Should I go for a best of breed or all-in-one marketing stack?
by Esther Jackson | Mar 15, 2021 | Email marketing, Marketing best practice, Tech and software
Intro What is Email Deliverability? In a nutshell, it’s the difference between people receiving your emails and not receiving them. Who is this Ultimate Guide for? You are someone who sends emails and your job (sales) depends on people receiving them. Not...