Staggering email marketing campaigns – why it’s so important
The ability to define a custom sending schedule for your email campaigns is critical. Why do so many email marketing solutions fail to deliver?
Marketing Automation: Best of Breed vs. All-In-One
It’s a question we’re asked at least once a day by prospective marketing automation customers. Should I go for a best of breed or all-in-one marketing stack?
The Ultimate Guide to Email Deliverability
Intro What is Email Deliverability? In a nutshell, it’s the difference between people receiving your emails and not receiving them. Who is this Ultimate Guide for? You are someone who sends emails and your job (sales) depends on people receiving them. Not...
Why do my email open rates suck?
It’s a question most digital marketers have been forced to ask themselves at one point or another in their careers. Your email open rates have gone from glowing 20% plus, to less than 10%, and no matter how great your subject lines, you seem unable to return...