Andy Wright – Automation. When I love it, when I hate it.
Our Senior Commercial Manager, Andy Wright has worked with automation for the majority of his career. He recently wrote a guest article confessing his automation highs and lows… 80%+ of my LinkedIn connections will know me from working in automation. Whether we...
Marketing automation is your missing link between sales and marketing
Your sales and marketing team are the two most important drivers to increased revenue. If one isn’t working effectively, the other one will suffer. But how often do your sales and marketing team meet up and ‘chew the company fat’, so to speak? If they’ve got a good...
Salesforce 10 minute marketing automation integration challenge..
For those of you that have paid a small fortune to use Salesforce’s own marketing automation platform, Pardot, watching our easy Kulea integration may come as a painful experience. Not only do we set it up in less than ten minutes, we also put in place an automated email and webpage personalisation experience off the back of it.
Building a kick ass lead gen process using Linkedin Lead Gen Forms (free how to video guide)
So, you know you want to feed more qualified leads into your funnel, and you know that Linkedin is a great repository of prospect data, but how on earth do you get that data out of Linkedin, into your CRM and onto a nurturing journey? Well, you could use a third party...