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Salesforce 10 minute marketing automation integration challenge..

Salesforce 10 minute marketing automation integration challenge..

For those of you that have paid a small fortune to use Salesforce’s own marketing automation platform, Pardot, watching our easy Kulea integration may come as a painful experience.  Not only do we set it up in less than ten minutes, we also put in place an automated email and webpage personalisation experience off the back of it.

Lead scoring model best practice

Lead scoring model best practice

So you want to create an awesome lead scoring model?   Well here’s a handy how-to-guide for you…   Let’s start at the start, what’s a lead?   A lead is someone who has expressed some sort of interest in your company, product or service. They may have...
Question and answer session with DMJ Recruitment’s Zinzan Clements

Question and answer session with DMJ Recruitment’s Zinzan Clements

Recruitment isn’t always an industry known for setting the pace when it comes to technology adoption, which is a shame, as when it comes to marketing automation, the benefits to consultants are clear.  Recruiters live and die by the quality of the relationships they form with clients and candidates, and nothing builds relationships faster, or allows recruiters to scale those relationships more efficiently, than a high performing marketing automation platform.