by kuleama | Aug 19, 2020 | Email marketing, Marketing best practice
It’s a question most digital marketers have been forced to ask themselves at one point or another in their careers. Your email open rates have gone from glowing 20% plus, to less than 10%, and no matter how great your subject lines, you seem unable to return... 
by Esther Jackson | Nov 25, 2019 | Email marketing, Landing Pages, Product Updates
Forget diamonds, and the Prince song (sorry Prince) But PURLS are our new best friend… PURL stands for Personalised URL and is Kulea’s awesome new piece of functionality set to take your Direct Mail (DM) marketing to the next level. DM is a wonderful way to... 
by Esther Jackson | Nov 22, 2019 | Email marketing, Other stuff
We all know that a spammy approach to cold emails just doesn’t cut it. We’ve received enough spam in the past to know this, and most of us have bowed, on occasions, to pressure from above, and tried in vain to send them, with only poor engagement and the... 
by kuleama | Sep 4, 2019 | Email marketing, Marketing best practice
***Updated September 2021*** So, you’re ready to engage at a deeper level with your clients, customers and prospects. Great stuff. But where do you start? Don’t worry, we’ve launched thousands of campaigns here at Kulea HQ and the successful ones always have the same... 
by Esther Jackson | Feb 20, 2019 | data, Email marketing
I receive many marketing emails per day, working in the field I am very analytical of these, and only the special few stand out. I did get an email recently that really stood out, great subject line, impressively personalised email, button taking me to a form… it was... 
by Esther Jackson | Feb 11, 2019 | Email marketing
I’m sure our heading got just a teeny bit more of your attention that the mundane ‘buy my stuff’ ‘here’s another newsletter’ subject lines you’re used to scrolling past? So, with that in mind, here are our top 5 tips to creating catchy subject lines for...