Shared. Our 30 point best practice internal checklist for email outreach
In this comprehensive guide, we’ll explore our own 30-point checklist encompassing best practices to optimise email deliverability and enhance your outreach efforts.
Demystifying Email Security Bots and Kulea’s Approach to Addressing Them
Email security bots, the unsung heroes of email safety, inadvertently disrupt the email marketing landscape. Here’s how we deal with them
Email Expiration Initiative: What’s the carbon cost of your marketing emails?
Whilst incontestably more environmentally friendly that sending out direct marketing, marketing emails still come with a carbon cost attached to them, that can range from 4g for a plain text email, all the way up to 50g for an image heavy HTML email. At Kulea, we take...
Staggering email marketing campaigns – why it’s so important
The ability to define a custom sending schedule for your email campaigns is critical. Why do so many email marketing solutions fail to deliver?
IOS 15 email privacy update – what is it, and what can you do about it?
Those of you with their ears close to the email marketing grapevine will probably already be aware of Apple’s upcoming IOS update, which will introduce a whole new level of ambiguity for email marketers the world over. The IOS update (roughly scheduled for...
Email security bots – solved!
With our new “Bot Buster” feature, team Kulea are fighting back against fake email open and click activity. Take that email security bot!