Email deliverability is a tricky beast. Rules around what is, and what isn’t considered spam are constantly evolving, and whilst every email provider will assure you that they’re keeping up to date with best practise, not all of them do.
Here at Kulea, we ensure your emails get through to their intended recipients through the inclusion of a number of essential deliverability factors, not least of which include full SPF and DKIM validation, and inclusion of a plain text variant for all HTML emails through the use of Multipurpose Internet Mail Extensions (known as MIME for all you techy types).
Of course, we can wax lyrical about our great deliverability until the cows come home, but then, we would, wouldn’t we? Which is why it’s essential for us to demonstrate our capabilities with unbiased third party evidence. With that in mind, we’d like to introduce you to mail-tester.com, the most popular spam checker online (just Google “Spam checker”).
We run all our internal emails through mail-tester.com, and as you can see from the above screen grab, Kulea emails score a practically perfect 10/10 ranking. This isn’t to say there’s no room for improvement (there’s always room for improvement) but we’re confident that our emails will deliver, time and time again.
Can you say the same about your email provider?