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Business Development as a Service

Bd Services

Our technology enabled lead generation services make use of Kulea’s team and award winning tools & tactics to ensure a steady stream of qualified leads and meetings into your (fully managed) diary.

We call this approach Business Development as a service, or BDaaS for short.

The BDaaS engine

Our team combine tools, tactics and technology to deliver a seamless, fully managed lead generation service


Step 1. Research

We’ll work with you and your team to develop a Ideal Customer Profile (ICP) and value proposition that resonates with your target audience.  Our team have launched hundreds of high performing lead gen campaigns, and know exactly the language and approach to use to cut through the noise.


Step 2. Campaign creation

Using best practise accumulated from millions of data points and years in the lead gen industry, our team warm up your Mailboxes  and script a compelling multi-touch, multi-channel outreach campaign featuring thousands of uniquely personalised email templates’ each one delivering your value proposition directly into the inbox of your ideal customer.


Step 3. Launch

Our Data Discovery team hand currate 200 ICP prospects for you every week, feeding them into your campaign at a controlled rate that ensures you stay well below bulk sender thresholds.  Your dedicated Campaign Success Manager (CSM) continuously monitors your mailbox reputation to ensure the best possible primary inbox placement.


Step 4. Meetings. Delivered

Your CSM manages your Mailbox and Linkedin inbox, responding to questions within our 2 hour SLA, and booking sales qualified meetings at either a time of your choosing, or directly into your calendar via our c alendly integration.  Calls can be taken through Zoom , Teams or Google Meet, and we’ve even been known to set up face to face meetings when the occasion requires it.


of buyers prefer to be contacted by email (more than any other channel)

Case Studies

See how we’ve been supporting agencies and businesses like yours

Ad plan case study
Uisng marketing automation for client services
Word on the Street

Need a hand with your Business Development?

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