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Leads.  Delivered.

Bd Services

Our technology enabled lead generation services make use of Kulea’s team and award winning tools & tactics to ensure a steady stream of qualified leads and meetings into your (fully managed) inbox.

We call this approach Business Development as a service, or BDaaS for short.

Top of Funnel

Using manually curated Kulea audience data, our dedicated campaign managers write and deliver your new business outreach content through our award winning automation platform, creating top of funnel awareness for your agency.

  • we work with you to define your Ideal Customer Profile (ICP) using a blend of geo-demographic and behavioural traits
  • we write clear, concise outreach comms for email and Linkedin that get to the point to articulate your value proposition
  • we feed an average of 200 manually curated and cleansed new ICP contacts per week into your outreach flows, delivering that content where it’s needed the most – your prospect’s inbox

Middle of Funnel

Engaged contacts are responded to by your dedicated Account Manager within 1 hour, moving them from automated outreach into a one-to-one relationship.

  • Avg 50% + open rates
  • our proprietary technology flattens the response curve and improves email deliverability
  • our outreach comms generate an average 6% response rates
  • your new businesses inbox is fully managed on your behalf by our degree qualified Account Managers
  • 2 way Linkedin automation integration is built into your email outreach programme, managing touch points across both channels

Bottom of Funnel services

Sales qualified meetings are booked directly into your diary for you and your sales team to close each week.

Contacts that aren’t ready to buy get passed to your marketing department for further nurturing. You own your ICP data, not us, and we even include a free subscription to our award winning Kulea marketing automation platform so your marketing teams can make the most of your outreach.


We’ve done our part, now it’s over to you to build that new business into a long and mutually prosperous relationship.

BDaaS fills the gaps in your sales stack

Technology stack


BDaaS uses a best of breed approach to generating new sales leads.

Centred around our award winning marketing automation platform, Kulea.ma, we feed a steady stream of manually cleansed and curated contacts into our lead generation engine.

Kulea automates delivery cadences that replicate natural sending patterns, creating campaigns that get delivered into the recipient’s primary inbox time after time.

sales tactics


From crafting and delivering killer comms, to improving efficiencies in your outreach, we’ve tried and tested hundreds of techniques, and know what works, and what doesn’t.

We’ll share what good looks like, and go one step further, building and manning your high performing sales and marketing stack for you to deliver meetings with those qualified leads directly into your daily diary.



With over 25 years of combined award winning Martech and sales experience, and millions of data points behind us, Team Kulea have a unique insight into building high performing sales and marketing funnels.

We love a challenge, so if there’s something you need that sits outside of our standard BDaaS services, just let us know and we’ll do our best to work our Martech magic!

Case Studies

See how we’ve been supporting agencies and businesses like yours

Ad plan case study
Uisng marketing automation for client services
Word on the Street

Need a hand with your Business Development?

Let us know how we can help (or even if you're unsure if we can help), and we'll get right back to you