Blog
The latest and greatest digital marketing news, trends and insights
Quick guide to 8 marketing trends of 2020 and how you can use them today
There have been countless articles on the marketing trends of 2020, full to the brim with analytics, statistics and big words... They are relevant and exciting, however they can be very long, you want to know the trends quickly so you can start applying them...
Kulea’s Top 10 Blog Articles – a decade in review
As the wheels of this new decade begin turning, we thought it would be fun (and educational) to look back at our top 10 articles of all time (based on page visits) Martech continues to grow at a rapid pace, however the core fundamentals of good, effective marketing...
PURLS are our new best friend
Forget diamonds, and the Prince song (sorry Prince) But PURLS are our new best friend... PURL stands for Personalised URL and is Kulea’s awesome new piece of functionality set to take your Direct Mail (DM) marketing to the next level. DM is a wonderful way to...
The no crap guide to cold emailing
We all know that a spammy approach to cold emails just doesn't cut it. We've received enough spam in the past to know this, and most of us have bowed, on occasions, to pressure from above, and tried in vain to send them, with only poor engagement and the occasional...
3 FREE apps for more mindful marketers
We’ve recently been helping out our friends at WSRS with their upcoming event ‘How to Handle Mental Health in the Workplace’, and it got us to thinking about how we could help our own employees and our wonderful readers. WRSR told us that it is now estimated that 1 in...
Creating a killer content marketing campaign – eight step guide
***Updated September 2021*** So, you’re ready to engage at a deeper level with your clients, customers and prospects. Great stuff. But where do you start? Don’t worry, we’ve launched thousands of campaigns here at Kulea HQ and the successful ones always have the same...
A quick guide to the ICO’s new cookie policy guidelines…
Is it me or has technology taken a word once filled with the promise of joy, delight and choc-chip packed goodness, and made it confusing and un-appetising? Technological cookies are simple yet powerful little things if used correctly, however the legislation around...
Kulea.ma are global #16 Small Business Marketing Automation on G2 Crowd!
Spring is definitely in the air here at kulea.ma HQ... We have been recognised as High Performers in both Small-Business Marketing Automation AND Marketing Automation on G2 Crowd for Spring 2019! In G2 Crowds own words: The list of the top Marketing Automation...
B2B Emerging Vendor of the Year 2019 goes to… KULEA.MA!!!!
Ok, so #bragalert... We won 'Emerging vendor of the year' at The B2B Marketing 2019 Martech Awards last Thursday! But what does this mean? In the words of the organisers B2B Marketing & Get Stacked... Our 2019 Martech Awards will celebrate the very best of talent,...
Automating recruitment fair follow ups – an effective recruiter’s guide to marketing
We're sure you'll agree that recruitment fairs and live events are a fantastic opportunity for consultants to engage with clients and candidates face to face and build ever stronger relationships. But after the show is over, the hard work begins. All those individual...