Blog
The latest and greatest digital marketing news, trends and insights
Marketing Automation: Best of Breed vs. All-In-One
It’s a question we’re asked at least once a day by prospective marketing automation customers. Should I go for a best of breed or all-in-one marketing stack?
4 things you need to consider before investing in marketing automation
Thinking of investing in marketing automation? These four points are critical considerations before you jump in feet first.
IOS 15 email privacy update – what is it, and what can you do about it?
Those of you with their ears close to the email marketing grapevine will probably already be aware of Apple's upcoming IOS update, which will introduce a whole new level of ambiguity for email marketers the world over. The IOS update (roughly scheduled for September...
Email security bots – solved!
With our new “Bot Buster” feature, team Kulea are fighting back against fake email open and click activity. Take that email security bot!
The Ultimate Guide to Email Deliverability
Intro What is Email Deliverability? In a nutshell, it's the difference between people receiving your emails and not receiving them. Who is this Ultimate Guide for? You are someone who sends emails and your job (sales) depends on people receiving them. Not only...
A beginners guide to Sales Enablement
Sales enablement is a relatively new practise that creates the best environment conducive to a sale. I.e. providing the best resources to educate your prospect and enable your sales team to work as effectively as possible.
Word on the Street Podcast – our CEO chats with the legend that is Katie Street about how to keep your Business Development outreach out of the spam box.
Whilst we love all our clients, it has to be said that we've got a particularly soft spot for our BFF's over at Street Agency. The team their have grown massively this year using Kulea, as they've brought on board new clients with their business development outreach...
Kulea.ma are proud to be official Marketing automation providers for the BD100 2020
Well, 2020 may have been the worst year in recorded history (okay, so we might be exaggerating for effect slightly here) but in the midst of all the doom and gloom, there have been some real hero's that have stood proud against the wave of economic downturn that has...
Why do my email open rates suck?
It's a question most digital marketers have been forced to ask themselves at one point or another in their careers. Your email open rates have gone from glowing 20% plus, to less than 10%, and no matter how great your subject lines, you seem unable to return them to...
COVID 19 service update
Here at Kulea, we're continuously monitoring the situation surrounding the coronavirus (COVID-19) pandemic. Our team is working around the clock to ensure the continued health and safety of our employees, as well as the continuity of our business and the continued...