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The latest and greatest digital marketing news, trends and insights
10 CTA mistakes to avoid
According to Google dictionary, a call to action is: noun an exhortation or stimulus to do something in order to achieve an aim or deal with a problem. "he ended his speech with a call to action" MARKETING (in advertising material) a piece of content intended to...
Growing accounting practices with intelligent automation (7 minute demo)
When supporting our clients in financial services (for example accountants and bookkeepers) you'll often hear us talking about benefits along the lines of... For the Advisor Managing bottlenecks within your practice by automating processes, saving time. Using...
The importance of intelligently prospecting, qualifying and prioritising sales leads, at scale.
Every organisation’s sales representatives need to prospect, qualify and score/prioritise their leads. This encourages insight led sales activities, which builds a quality pipeline and therefore accurate forecasts. So, let's bring this to life 🙂 Or, skip the intro...
I have been taken over by robots, and I like it!
I drive a (let's be kind and call it vintage) car with a USB file full of music. When the radio is not to my taste, I switch over to this vast library stored in my machine. I have recently found myself annoyed at the ‘USB Mode’ not selecting music that I like based on...
The best data enrichment journey i’ve ever been on (well, nearly)
I receive many marketing emails per day, working in the field I am very analytical of these, and only the special few stand out. I did get an email recently that really stood out, great subject line, impressively personalised email, button taking me to a form… it was...
Czara’s Fables … The Marketer and the Machine
The Marketer sat at his desk, looking longingly out of the office window at the happy night goers below. His eyes heavy with the weight of the ever-growing to-do list in his mind, he felt as though he would never be able to finish his tasks and leave the office......
‘how to punch a shark in the face’ and other awesome subject lines…
I’m sure our heading got just a teeny bit more of your attention that the mundane ‘buy my stuff’ ‘here's another newsletter’ subject lines you're used to scrolling past? So, with that in mind, here are our top 5 tips to creating catchy subject lines for your next...
Candidate Nurturing that’s quicker than Usain Bolt making a cup of tea…
When it comes to moving from A to B, Usain Bolt is arguably pretty quick. When it comes to making the perfect cuppa the guys at PG Tips are a pretty reliable source of information. What’s that got to do with Marketing Automation? Well, my spot here at...
Marketers, please chill your beans!
I write this blog straight after having to unsubscribe from ANOTHER well-known brand that I did not actually want to unsubscribe from, but I can't stand getting 3 emails a day trying to SELL TO ME. Seriously, leave me alone! I’ve expressed interest now your...
Hold the phone… Kulea are G2 Crowd High Performers Winter 2019!
Kulea has recently been awarded a High Performer Winter 2019 award on G2 Crowd! We are super proud of our hard-working team and especially grateful for our amazing clients, who enabled this dream to become a reality! But what does this High Performer Award mean, I...