Kulea product updates Feb 2022
Kulea product updates for February 2022 – fresh from the horses’ mouth
Email Expiration Initiative: What’s the carbon cost of your marketing emails?
Whilst incontestably more environmentally friendly that sending out direct marketing, marketing emails still come with a carbon cost attached to them, that can range from 4g for a plain text email, all the way up to 50g for an image heavy HTML email. At Kulea, we take...
Best practice guide to sales and marketing data
Data hygiene is absolutely critical to the success of your sales an marketing strategy, but it’s often overlooked. Here we dig deep into data management best practice
What’s the value of an out of office?
Out of office replies are the bane of the email marketers life. You send out a large campaign and a million Out of Office replies (Or OOO’s as we like to call them) flood the inbox of whichever email address you’ve wired up to your email marketing...
Staggering email marketing campaigns – why it’s so important
The ability to define a custom sending schedule for your email campaigns is critical. Why do so many email marketing solutions fail to deliver?