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What’s a lead magnet?

What’s a lead magnet?

God us marketers love a buzzword.  If we can’t obfuscate, acronymise (And no, I don’t think that’s a word either), or abbreviate, we simply won’t give it the time of day, but this one’s worth finding out more about, because lead magnets are actually pretty important....
A TRIBUTE TO JOHN HUGHES

A TRIBUTE TO JOHN HUGHES

It is with huge sadness in our hearts that we learnt on Sunday that our long time supporter, investor, adviser and friend, John Hughes passed away. John was an incredible person who has touched the lives of so many. A superhero who seemed indestructable to us all. If...