For those of you that have paid a small fortune to use Salesforce’s own marketing automation platform, Pardot, watching our easy Kulea integration may come as a painful experience. Not only do we set it up in less than ten minutes, we also put in place an automated email and webpage personalisation experience off the back of it.
Recruitment isn’t always an industry known for setting the pace when it comes to technology adoption, which is a shame, as when it comes to marketing automation, the benefits to consultants are clear. Recruiters live and die by the quality of the relationships they form with clients and candidates, and nothing builds relationships faster, or allows recruiters to scale those relationships more efficiently, than a high performing marketing automation platform.
Rather than running wild and spamming the crap out of your (soon to be ex) customers, let’s work together to get your email marketing right from the outset and secure that customer love-fest you know you crave. Here are three top tips that you may have never even considered….