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Salesforce 10 minute marketing automation integration challenge..

Salesforce 10 minute marketing automation integration challenge..

For those of you that have paid a small fortune to use Salesforce’s own marketing automation platform, Pardot, watching our easy Kulea integration may come as a painful experience.  Not only do we set it up in less than ten minutes, we also put in place an automated email and webpage personalisation experience off the back of it.

Question and answer session with DMJ Recruitment’s Zinzan Clements

Question and answer session with DMJ Recruitment’s Zinzan Clements

Recruitment isn’t always an industry known for setting the pace when it comes to technology adoption, which is a shame, as when it comes to marketing automation, the benefits to consultants are clear.  Recruiters live and die by the quality of the relationships they form with clients and candidates, and nothing builds relationships faster, or allows recruiters to scale those relationships more efficiently, than a high performing marketing automation platform. 

What’s a lead magnet?

What’s a lead magnet?

God us marketers love a buzzword.  If we can’t obfuscate, acronymise (And no, I don’t think that’s a word either), or abbreviate, we simply won’t give it the time of day, but this one’s worth finding out more about, because lead magnets are actually pretty important....