What is it, and how does it help me?
Lead scoring is a proven approach for prioritising your leads based on their online activity – think of it as your prospect’s sales readiness rating. The more score you allocate to a prospect, the higher the chance they’ll convert into a paying customer when you make contact, saving you those awkward silences and wasted phone calls.
It’s completely up to you how you allocate lead score to your customers. Maybe it’s a particular video, webpage, or pricelist that flags your website visitor as a priority prospect? Maybe it’s the length of time they spend on your site, or the fact that they’ve clicked a particular link in an email you’ve sent out. Our approach to lead scoring is completely flexible, because your business is flexible.
Kulea goes way beyond standard lead scoring however, and whilst other marketing automation solutions rely on a one size fits all approach (one customer = one score), we’re more scalpel than sledge hammer.
Because we understand how businesses work, we’ve introduced lead score tagging to the mix. Feel free to tag any score you allocate with as much information as you want. Is a customer from a particular country, are they interested in a particular product range, industry type, or service offer? Simply tag your lead scores with whatever tags are relevant to your business and then use them to identify the customers that you’re interested in making contact with.
It’s so simple, it’s a wonder everyone isn’t doing it!