What is it, and how does it help me?
Customer personas are a well-recognised marketing technique for better understanding your customers. A persona is a composite of your most valuable customer’s traits - think stereotypes for business. These stereotypes help you to understand what your customers feel and act like on a day to day basis; what their goals and anxieties are, where their pain points lie, what gets them out of bed in the morning…
Fleshing out your personas with a name, a photo, a job, even a personality, helps to ensure that when you craft your marketing materials, they’re geared towards a real(ish) person, rather than an abstract concept. Cool huh? And that’s where most companies stop…
…but we’re just getting started!
Personalized emails deliver 6x higher transaction rates and personalised web experiences drive 20% more sales
Kulea bring you a first. Persona-powered marketing. You best sit down for this next part, it’s going to blow you away.
We’ve baked persona powers into the very core of our marketing automation, allowing you to persona-lise™your emails, landing pages, forms, even your analytics reports, ensuring that the right message is seen by the right customer, at the right time.
Don’t worry about sending out multiple list based email marketing campaigns – we analyse your customer data and dynamically populate your emails with persona-lised™content – heck, we’ll even show your customers persona-lised™content on your web pages, so that Sally from marketing gets a completely different landing page experience to Bob from accounts, built just for her. We know, we know. How cool is that?