What is it, and how does it help me?
Email is the small business marketer’s bread and butter, and whilst we know the kids are down with social media, it’s a fact of life that email still packs one hell of a punch when it comes to acquiring, converting and retaining new customers. In fact, 34% of small businesses believe that email is their most effective marketing tactic, second only to word of mouth, and email marketing these days is pretty much ubiquitous for small businesses looking to get the most bang for their buck (one American study found that every $1 invested in email generates a return of $44.25!)
So, what makes Kulea email a cut above the average?
By combining our email platform with our web tracking and CRM database, we’re able to provide a 360 degree view of your customers. All email marketing tools can tell you when a contact clicks a link in your email (well, the half decent ones can, anyway). But can they alert you when that contact returns to your website 3 months later, or tell you which pages and products they looked at? We didn’t think so.
Our emails also integrate seamlessly with our powerful persona-lisation tools, ensuring that every message received by your prospect is personalised to them. Heck, we’ll even deliver your email based on when they’re most likely to open it. Not even the postman does that!