Then, with the release of self service email tools such as MailChimp and Constant Contact, all of a sudden small businesses were doing it for themselves (cue Aretha Franklin montage).
Today, email marketing is ubiquitous across small and medium sized businesses, which means you're not alone in using Mail Chimp. In fact, a study by Marketing profs found that 98% of small businesses now use email as their main marketing communications channel.
Now, don't get us wrong - we love MailChimp (though we can't say the same for a lot of other solutions), but have you ever noticed that email marketing only gets you so far?
So ask yourself:
It's time for an upgrade!